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Price ladder calculator

See how your cost per unit becomes a shelf price once you, a distributor, and a store each take a margin. Or work backward from the shelf price you want to the most you can pay per unit. Your numbers stay in your browser.

(made up to show how it works, not industry benchmarks)

Shelf price$0.00
You sell it for$0.00
You keep per unit$0.00

    Margin is not markup

    • Margin is the share of the selling price someone keeps. A 40% margin on a $10 sale is $4.
    • Markup is added on top of cost. A 40% markup on $6 is $8.40, which is only a 29% margin.
    • Stores and distributors usually talk in margin, so this calculator uses margin at every step. Ask each buyer which one they mean.

    Need the cost per unit first? Use the co-packer cost calculator, then come back. Or build a launch plan to find a co-packer.

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